The Foundation Plan
Your MSP.
Your Market.
Your 90-Day Plan.
Not a template. Not generic advice. A complete, branded 90-day marketing action plan built specifically for your MSP — your vertical, your ICP, your gaps, your budget. Delivered in 5 business days.
✓30+ years in tech. 10 running an MSP.
✓Delivered in 5 business days
✓MSP-specific. No generic templates.
90-Day Marketing Action Plan
The Foundation Plan
$297
// Delivered within 5 business days
- Full 3Cs Framework mapped to your business
- Signature hook developed for your specific vertical
- Month-by-month action checklist with owners and dates
- KPI targets calibrated to your revenue tier
- Budget breakdown with realistic cost estimates
- Private plan page — a password-protected Replit page built for your business
- 30 days of 3Cs Launchpad — the marketing execution platform to implement your plan
One-time purchase · Delivered within 5 business days
Includes 30 days of 3Cs Launchpad access — continues at $147/mo, cancel anytime
Who This Is For
Built for MSPs Who Are
Tired of Guessing.
This plan is for you if
- ✓You're running your MSP on referrals and the pipeline is unpredictable
- ✓You've tried marketing tactics before and nothing stuck
- ✓You're paying for a content subscription that's generating zero conversations
- ✓You know what vertical you want to own but don't have the system to reach them
- ✓You want a specific, prioritized list of what to do — not more education
- ✓You're under $5M ARR and can't justify hiring a marketing agency
This plan is not for you if
- ✗You're not willing to do the work — this is a plan, not a done-for-you service
- ✗You serve every vertical and have no interest in niching down
- ✗You have a full-time marketing team already executing a strategy
- ✗You're looking for paid ads or SEO — this is organic, relationship-based marketing
- ✗You want overnight results — this is a 90-day system, not a quick fix
What's Included
Every Section of the Plan.
Explained.
// 01
Situation Snapshot
A clear-eyed summary of where your business is right now — revenue tier, lead sources, digital presence, existing assets, and the gaps holding you back.
// 02
Your Signature Hook
The one specific, defensible thing that makes your MSP different in your vertical. Not "great customer service." A real differentiator your competitors can't claim.
// 03
Month 1 — Collect Leads
Steps 1–3 of the 3Cs Framework. ICP definition, digital presence overhaul, lead magnet strategy, and SDR/LinkedIn outreach sequence.
// 04
Month 2 — Convert Clients
Steps 4–6. Email nurture sequence, webinar or Lunch & Learn framework, discovery call script, and proposal template.
// 05
Month 3 — Create Fans
Steps 7–9. Client onboarding experience, QBR framework with upsell integration, referral program launch, and Google review campaign.
// 06
Budget Breakdown
A realistic, itemized marketing budget calibrated to your revenue tier. No assumptions, no generic numbers.
// 07
KPI Targets
A 9-box scorecard across the 3 stages and 9 steps — with specific benchmarks for your tier at 30, 60, and 90 days.
// 08
Critical Gaps Analysis
The 3–5 things most likely holding your growth back right now, ranked by impact. Named clearly, not softened.
// 09
Private Plan Page
Your plan lives at a password-protected URL — a Replit-built page specific to your business. Not a file anyone can lift, copy, or forward.
How It Works
From Checkout to Plan
in 5 Business Days.
1
// Day 1
Complete the intake form
After checkout you'll receive a short intake form — 7 questions about your MSP, your target vertical, your current lead sources, and your top 3 marketing challenges. Takes about 10 minutes.
2
// Days 2–3
Research and build
Your website, LinkedIn profile, Google Business Profile, and digital presence are reviewed against the 3Cs Framework. The plan is built from that research — not from a template.
3
// Days 4–5
Plan delivered
Your complete 90-Day Action Plan goes live on a private, password-protected plan page — a Replit-built page specific to your MSP.
4
// Day 90
Execute and measure
The plan is yours to run. The KPI scorecard tells you exactly what to measure at each milestone. Need help executing? The Done With You option is available after delivery.
Why Trust This
I built the system I wish I'd had when the referrals stopped in 2008.
I've been building tech businesses for over 30 years. For 10 of them I ran an MSP — built the whole business on referrals and reputation. Then the 2008 recession hit. I held every single one — zero client losses. But I still couldn't grow.
Because holding clients and finding new ones are completely different skills. The referral pipeline went silent and I had nothing to replace it with.
I sold my MSP in 2014 and spent the next decade building the marketing system MSP owners actually need.
Every plan I build is the plan I would have wanted in 2008.
ANDREW
MOON
MOON
Tech Whisperer With A Marketing Mission
- 30+ years building tech businesses
- Ran his own MSP for 10 years
- Sold the business in 2014
- 17K+ LinkedIn MSP community
- Host — Orange Nomad TV, new episodes every Tuesday
- Unofficial Replit Integration Partner via Orange Labs
Common Questions
Answered Directly.
"Is this just a template with my name on it?
No. Every plan is built from a research process that includes reviewing your website, LinkedIn profile, Google Business Profile, and digital presence. The plan reflects your actual business — not a generic MSP archetype.
"I've hired marketing people before and it didn't work.
Most marketing agencies don't understand the MSP sales cycle, the skepticism of the buyer, or the relationship-first nature of the close. This plan was built from inside that world.
"What if I don't have time to execute it?
The plan is built in priority order — the highest-impact actions come first. Even executing 40% of Month 1 creates measurable improvement. And if you need execution support, the Done With You option is available.
"Will this work for my specific vertical?
Yes — vertical specificity is the entire point. The signature hook, ICP definition, and content strategy are built around your specific vertical. Generic plans get generic results.
"What if I'm not happy with the plan?
If the plan doesn't reflect your actual situation, I'll revise it. The goal is a plan you can actually use. Reach out within 7 days of delivery if anything needs adjustment.
// Get Started
Stop Guessing.
Get the Plan.
The system nobody built for MSPs — until now. Your vertical. Your ICP. Your 90-day roadmap. Delivered in 5 business days.
$297one-time
Delivered within 5 business days · Private plan page · Revision guarantee within 7 days
Includes 30 days of 3Cs Launchpad access — continues at $147/mo, cancel anytime